Age: 9
Average day: Oliver is currently at primary school in year 5. At school he does english work, so writing and spelling, maths, science and PE. When he is with his friends he plays football or any type of sports. He often does sports clubs after school which finish at 4.30. When he gets home he eats dinner and then plays Xbox or watches TV. He goes to sleep at about 8.30.
Hobbies and interests: Oliver is very interested into football. He plays football matches every sunday for his local team.
Spending power: He gets monthly pocket money of £20 which he spends on what he desires.
Typical media consumption per day: Before school Oliver spends about 45 minutes watching cartoons on Cartoon Network. When he gets home he spends either an hour or two on the Xbox or watching Cartoon Network, CBBC or Disney. He mostly enjoys Ben 10.
Why the animation will appeal to them: The reason my animation will appeal to Oliver is because one of the main characters is a gym obsessed man, which Oliver is very into his sports and so he will like the character. Also Oliver quite likes the villain characters, this means he will like Audrey because that is exactly what she is. Also it is quite an easy one to understand so it's something he can talk to his friend at school or at football.
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