Pitch Document

Audrey and Steve Pitch from KatieTurner40

Current Trends

1)

2)  I feel like my animation will fit into the marketplace because it is very simple, which the way its styled being quite based 2D animation, making it easy for children to understand, nothing too complex. It's also teaching a life lesson in the sense that you don't steal or upset others without getting into trouble because Audrey is often hurting or getting Steve into trouble. The type of characters are very misleading, this could be hard for children to get the gist of but it'll fit well for children especially as it's quite different because of how the characters are represented. Its animation style is very similar to Peppa Pig as of how basic the animation will be, although it'll still be a bit better. The narrative is going to be relatively simple so that it can be understood easily by the target audience, avoiding any confusion.

3) The channel I think mine would be most appropriate for is Cartoon Network because it has a wide variety of cartoons of similar genre type. It'll fit to the age audience that watches that channel. I feel that 4.00pm will be a good time for it to broadcast because it is after school when children are usually at home to watch TV.

Target Audience

Name: Oliver

Age: 9

Average day: Oliver is currently at primary school in year 5. At school he does english work, so writing and spelling, maths, science and PE. When he is with his friends he plays football or any type of sports. He often does sports clubs after school which finish at 4.30. When he gets home he eats dinner and then plays Xbox or watches TV. He goes to sleep at about 8.30.

Hobbies and interests: Oliver is very interested into football. He plays football matches every sunday for his local team.

Spending power: He gets monthly pocket money of £20 which he spends on what he desires.

Typical media consumption per day: Before school Oliver spends about 45 minutes watching cartoons on Cartoon Network. When he gets home he spends either an hour or two on the Xbox or watching Cartoon Network, CBBC or Disney. He mostly enjoys Ben 10.

Why the animation will appeal to them: The reason my animation will appeal to Oliver is because one of the main characters is a gym obsessed man, which Oliver is very into his sports and so he will like the character. Also Oliver quite likes the villain characters, this means he will like Audrey because that is exactly what she is. Also it is quite an easy one to understand so it's something he can talk to his friend at school or at football.

Scheduling

Scheduling Research















Adventure Time




South Park
http://www.getharvest.com/blog/2011/11/teams-at-work-creating-a-south-park-episode-in-6-days/

Peppa Pig
http://www.kidzcoolit.com/reviews/the-brains-behind-peppa-pig-phil-davis-neville-astley-and-mark-baker-answer-some-kidz-random-questions.php

The Simpsons
http://news.bbc.co.uk/cbbcnews/hi/newsid_6260000/newsid_6262500/6262584.stm

Budget

Animation200501 from KatieTurner40

Legal and Ethical in your Animation

Representation and Ethics in Cartoons

Why does the writer of the article believe Rio 2 is problematic in terms of its representations?
He believes that the lead characters are all voiced by white people. Then the villain characters and side kicks are voiced by non-white people.

What are PEPs and why are they an issue for racial representation?
PEPS are Problem contexts, Entertainment contexts and Performance contexts. Within PEPS, black people and other genotypes have to be associated with frustrating circumstances.

Why does Da Costa believe we end up with stereotypes in animation?
Stereotypes are used because of the costing of making an animation, it is easier and cheaper just to stereotype the characters.

What does Turbo say about social mobility?
Turbo says that social mobility is only available to white characters, its coming across that its the job of non-whites to facilitate it.

Voice Talent

Audrey + Steve


Audrey comes across as a very innocent, friendly young woman, however she is a very sneaky, sly and manipulative.

Steve can easily be mistaken as a intimidating big guy but he is not what you think. He is a very 'friendly giant' who is very kind and caring.

The vocal performance required for Audrey is English, sweet and innocent but as well sounding a bit sinister.

The vocal performance for Steve needs to be English/American, deep, intimidating but slightly friendly.



Dream Casting



Channing Tatum would be a good voice over for Steve even though he's american, he has a deep voice which is friendly but can be quite intimidating, which fits the vocal performance I'm after. He did a voice over for The Simpsons. 

Helena Bonham Carter has quite a friendly voice but from her experience she can pull of a villain voice which would work for my character Audrey because she needs to be misleading. She done the voiceover of Lady Tottington from Wallace and Gromit, Emily the Corpse Bride from Corpse bride
and many more. 

Cheaper Alternative

Jane Horrocks would be suitable for the voice over of Audrey, because of her innocent, child like voice she can do. It would work well because it gives the misleading feel for the characters.
She did the voice over of the Princess in Little Princess. 

Craig T. Nelson would be good for the voice over of Steve because he has a voice of a strong, relatively intimidating, if necessary,  voice. This helps represent Steve's character because he of him being a friendly man but looks intimidating. Craig did the voice over of Mr Incredible.

2) Storyboards

Opening Credit Sequence Storyboards

These four storyboards are my opening sequence. The first two shots are going to be of Audrey and Steve, with a colour surrounding them to represent there type of character, Audrey's is red to represent evil and Steve's is blue to represent calm and friendly. It then goes into Audrey walking down the street and she beings creeping on the man in front because his bag is open, she creeps up behind him and steals his wallet out his bag, he soon realises and turns around,  as he turns around, coincidently a woman walks past, so Audrey panics and picks her up and puts her in front of her, so in theory she is framing this woman to make it look like she did it. The shot then zooms down the street to find Steve, Steve is representing his friendly type of character, so to start with he waves to a passer-by, he then notices a woman on the floor because she has dropped the contents of her bag, he assists her to picking it all up. The opening sequence is to give the audience an idea of what the characters are like.


Key Scene

This key scene is to show a standard type of thing that happens in an episode. This would be the first episode because it shows them meeting. They meet by Audrey joining the gym, and Steve becomes her instructor, he leads her up to the gym and they start off using the treadmill. Audrey firstly goes on the treadmill but then Steve goes on to show her some techniques on it, what he doesn't know is that she creeps up behind it and starts turning up the speed, it then goes so fast he is unable to control his speed. As she creeps off, he ends up in a heap on the floor. In an average episode Audrey would get caught and in trouble but these storyboards are just showing the type of thing that she'll do.

1) Story

My animation is going to be a series which is going to based around my two characters, Audrey and Steve. Audrey is very manipulative and sly whereas Steve is a gym obsessed cyclopes and very friendly. Both characters are made to confuse the audience as they are misleading, Steve comes across as very intimidating and scary and Audrey can easily be mistaken as innocent and friendly, however they are both the opposites. They both become unlikely friends when meeting at the gym as Steve becomes Audrey's instructor. Audrey uses her ways to manipulate Steve into thinking she's a great person and she hasn't got a bad bone in her body, however everyone around Steve can see what is really going on with her, but Steve just can't see it himself. Each episode of the series will spiral out where Audrey will do something horrible to Steve, it'll become very predictable to the audience but due to its young target audience it makes it easier for them to understand and know what is going on (It is kind of like Scooby-Doo, because you always know that there is going to be a mystery that'll need solving and they always succeed). In each episode, Audrey will get up to something such as injuring Steve, or getting him into trouble.
The series will have episodes lasting 9 minutes and there will be 9 in a season. This is so it doesn't get at all repetitive or boring, because the fact its predictable could easily get boring to the audience. The length of it is just under 10 minutes because otherwise there is the fact it could easily drag out and again get boring, 9 minutes is just enough time to allow a beginning, plot and the ending.
The first episode will consist of getting to know the characters, and them meeting each other. Audrey's manipulativeness will only briefly appear so it can be eased in.
The rest of the 8 episodes will have something different happen each time but it'll all relate to the same thing. The type of things she will get up to are-

• Hurting Steve in the gym, doing this by dropping weights on him or increasing his speed on the treadmill so he can't cope and fly's off.
• Get him in trouble for shop lifting, which was all set up by Audrey, who then stands in the background laughing at him.
• Breaking things and making it look like Steve did it all, who then gets the blame.
• Speeding in a car, then switching seats with Steve so it looks like it was him.
• Going out to eat with Steve then leaving off to the toilet when the bill comes leaving him to pay.
• Irritate people in the street, for example, tripping them up from behind then making it look like it was Steve. Leaving him often being hit or attacked.
• When at her restaurant, she will purposely burn Steve or embarrass him.

Each episode will be located somewhere different, however the gym and Audrey's restaurant will be the only repeating location. They'll start of nicely, where they meet up or what not, but while they are out, she will always have a sly plot up her sleeve which'll happen. Every time she's done something nasty, she'll apologies and Steve will accept her apology and that's how they'll basically end.

Model Sheet

Final Design

Regulatory Bodies - BBFC

BBFC is the British Board of Film Classification (originally called British Board of Film Censors), which his a non-governmental body that classifies cinema films before their release. It was set up in 1912 by the film industry as they would much rather manager their own classification rather than the national/government do it. They have a specific requirement for when they classify videos, DVDs and to a minor extent some video games under the Videos Recordings Act 2010. Its legal basis was the Cinematography act 1909 which meant cinemas had to have licenses from local authorities. Its name changed in 1984, from British boards of Film Censors to British Board of Film Classification because at that time it was given the responsibility for classifying videos to hire or purchase to view in the home as well as ones shown in the cinema. As well as the classification plays a bigger part in the boards work than censorship. In 1986 BBFC was given its first computer game to certify, which was Dracula and was given the certificated of 15. Jack the Ripper was the first game to be certified an 18, this was in 1987.

The BBFC is a non-profitable organisation, the fee's they have only accommodate to cover its costs. It doesn't receive subsidies from the government nor the film industry, this is to ensure they keep their independence. The BBFC's income comes only the amount they charge for its services, they calculated this by measuring the running time of films submitted for classification. They will consult the Department of Culture, Media and Sport before they make any sort of changes to the fees.

  - Universal, meaning it is suitable for all ages.

 - Parental Guidance, suitable for all ages however some scenes may be unsuitable for young children. It could contain mild sex/drugs reference or violence so parents should check before they allow their children to watch.

- 12A, This is only used in cinema. It means it is considered to be unsuitable for very young children. Children under the age of 12 are allowed to see the film is accompanied by an adult who must be over the age of 18. These films often include soft drugs, discrimination, strong language, moderate violence, nudity, sexual references.

- 12, This means the film is suitable for children aged 12 years and over and not to be seen by another below the age. It includes the same guidelines as 12A certificate. It is illegal for anyone to rent or sell a 12-rated film etc. to anyone underage.

- 15, Not suitable to anyone below the age of 15 years. It is illegal for anyone to sell/rent a film or supply a cinema ticket for a film etc. to anyone under the age. These films tend to contain hard drugs, foul language, strong violence, sex reference, nudity but not graphic. Sexual activity can be portrayed but not with strong detail as well as sexual violence may be shown but is discreet and justified by context.

18, Films with this rating are suitable for only 18 year olds and over. It is illegal for anyone to sell/rent a film etc. or cinema ticket to anyone under the age. These films have no limitation to foul language used, hard drugs are allowed, explicit sex reference with detail, scene ors strong real sex may be permitted. Strong, gory violence and sexual violence is permitted unless it excessively graphic.

http://en.wikipedia.org/wiki/History_of_British_film_certificates - This shows the changes in the classifications over time.

Coraline

In the guidelines for BBFC it states that the PG classifications could contains some scary moments and Coraline has a 'general air' of eeriness and spookiness. They allow some elements of 'horror' but it must meet the criteria, the frightening sequences can't be intense, which in Coraline they aren't. The film includes elements which reduce the intensity of the supposedly frightening scenes as they contain a bit of comedy and silly songs and dancing. The examiner didn't feel like U was suitable as they had elements which scares come from people/places that children should feel safe too i.e. homes and parents. Coraline is in the fantasy film category which fits the child audience as of the fairy tales.

Character Profiles

A4 Character Designs in Colour

Character Expressions